adidas has started a new campaign inspired by tropical locations. The project, entitled “Your World” will contain three separate lines, all named by tropical regions (Waikiki, Key West, and Cancun). Right now, you can check the site for the Waikiki collection. The other two will be revealed in April and May. You can also enter a contest to win a vacation to an exotic location.

Check out the site and collection here.

pic and info: Vitasoy via HB