50 Racy American Apparel Ads
The acceptably sexist, but always calculated dirt bag aesthetic that is American Apparel’s marketing strategy has brought the brand mainstream attention ever since they implemented it years ago. It is something which they have perfected over the years, and has become their bread and butter, their calling card. Seeing that it’s Monday, we figured what better day to bring you fifty ads from past and present – thanks to StyleCrave. (For some reason though, they left out our beloved Sasha Grey.) Be careful hitting the Read More button unless you work at home, for AA, or have a great job like us:)
Check out the other 49 ads after the jump.
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pic and info: StyleCrave
Tags: American Apparel, roki
Comments (78)
This entry was posted on Monday, September 14th, 2009 at 4:15 pm and is filed under fashion.
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2009, September 14., 5:58 pm
50 racy AA ads
2009, September 14., 8:37 pm
Love AA! These are all great. Yeah, too bad the Sasha Grey ones were left out. Those are fire!
2009, September 14., 9:09 pm
These pics are so damn hot!
2009, September 15., 12:41 am
BOOTY ART IS WHAT I CALL THESE ADS…
2009, September 15., 5:51 am
Steppin up their Game. Good for them!
2009, September 15., 7:06 am
mash – first of all, y’all are the shit. secondly, i am FEELIN you on the sasha grey love. i just wikipedia’d her… she was born in 88. chick is 21… sweeet. that means we’ve got several years of some of the best deep throat in the history of gagging to look forward to. life is good.
2009, September 15., 2:25 pm
EG, thanks for the kind words! Glad you like the site!
2009, September 15., 3:52 pm
Keep em comin. Got my attention!
2009, September 26., 9:09 am
Haha the redhead in the first pic is Faye Reagan, another porn star. Noticing a trend in their choice of models…
2009, September 26., 12:26 pm
it is between art and self esteem for the woman to expose they sex appeal.
i am agree both of this statement.
please come to my blog http://warungaudionline.blogspot.com
regards
2009, September 26., 12:47 pm
hot pics this post was very entertaining eye
2009, September 26., 2:10 pm
These are all really pretty and beautiful shots… in an artistic way but when you say that they use them for advertisement.. it kinda doesn’t feel right..
2009, September 26., 4:16 pm
This ad’s are distasteful and send the wrong message to young girl. Also, notice how all the ad’s are of females. Our society needs needs to wake up and see how media advertisement influences soceital values!
2009, September 26., 4:18 pm
These pics are very good.
plz,continue.
2009, September 26., 5:14 pm
Some of the most beautiful girls I have ever seen. I would not approve of my Wife taking pictures like this but they look off the hook
2009, September 26., 6:29 pm
whatthehell, men don’t wear underwear? I was looking for some good bun shots and was very disappointed, I guess it’s back to the underwear catalogs for me. Why is it rare to find good pictures of men?
I’ve disappointed in you. Sure, these girls are lovely to look at, but so are their opposite number, and we DON’T SEE ENOUGH BARELY-DRESSED MEN ON THE INTERNET!!
2009, September 26., 6:45 pm
As someone who has actually practiced using a digital camera and gotten decent, quality art photos out of it, I can tell you that the majority of these aren’t even good photos. As for the concept, my opinion is that it is trash. American Apparel’s views of women are clearly laid out: they are sex tools to oogle at and nothing more.
But again, that’s just my opinion.
2009, September 26., 7:52 pm
some of these photos just look like drunken/trashy/mediocre photos
but if that’s what AA wants it to look like…sure
2009, September 26., 8:22 pm
yeah…most of these girls aren’t particularly good looking. and a lot of these ads are disgusting but some of them aren’t so bad. honestly though, i’m not a huge fan of american apparel regardless.
2009, September 27., 2:51 am
wow, i can’t believe that these were actually used as ads! twitter(at)locspoc
2009, September 27., 7:24 pm
these are just more examples of bad ads portraying women in negative ways.
http://therottenlittlegirls.com/2009/09/02/reasons-american-apparel-sucks-nsfw/
read this article, it might make you look at these ads differently.
2009, September 28., 10:51 am
I sure love the female body…whoa
2009, September 28., 11:28 am
Some girls are very cute/sexy…and some are not – maybe the point here is that the stockings will make an average woman look sexier. If thats true, its a good marketing strategy. For those of you who think this degrades woman, grow up, smell the coffee – quit being a man-hater. Sex is what men want and playful sexy poses are what us men love. If a man has never ripped your clothes off and you’ve had extremely great sex, YOU haven’t flirted or enticed good enough. Review these ads and try some. You’ll be happier you did!
2009, September 29., 3:15 am
I love this hots babies – keep post more
2009, September 29., 5:34 am
Very brave photo style :o)
These are a few really pretty and beautiful shots. Not all of them…
2009, September 29., 6:50 am
your pic are very very nice. i really like all of these.
2009, September 29., 11:03 am
They are great ad’s, nice chics but to me there is a NOTICEABLE problem and a telling sign. NO black chics! apparently american apparel is not for black chics. – Blacks shouldn’t spend a dollar here.
2009, September 29., 2:29 pm
These are not so racy actually but the fact that there is little airbrushing and they seem more amateurish just makes them a bit more REAL and isn’t that more what people say we need? Fewer perfect women making other women feel inadequate? Depends where the ads are placed I guess.
2009, September 29., 3:14 pm
nice photos
2009, September 29., 5:58 pm
yeah, do throw some black chicks flashing their crotch and licking some guy’s underwear. Don’t be racist bastards.
2009, September 29., 6:42 pm
They need soft porn to promote that dull, bland line of cotton clothing. No surprise that AA’s founder is such a sleazebag: http://bit.ly/18FNMG
2009, September 29., 9:46 pm
Slightly dressed woman, is more sexual than completely the naked. There is in it an innuendo. In such style removes Roy Stuart http://deduh.com/?p=464
2009, September 29., 10:09 pm
This is fantastic never seen it before
2009, September 29., 10:18 pm
wow, very sexy
2009, September 29., 10:24 pm
I recognize all of these from the Vice back page…
2009, September 30., 2:59 am
Lots more American Apparel *online* ads in the archive here:
http://adverlicio.us/topic/american_apparel
2009, September 30., 7:07 am
This is nothing compaired to ads in Europe. It’s just that everyone else is finally catching up to them.
2009, September 30., 2:01 pm
WOW GOOD SEXY
2009, September 30., 2:07 pm
Sorry to disagree with all of you. Whereas these pics are pretty hot pics of women, they are seriously perverse and disgusting as ads. What do you think your children or future children are looking at and why is the pregnancy rate so high for teens? Yeah, this is just teaching people the wrong things. The pics are hot but belong to a site that is for adults only… not on an advertisement for the public.
:)
2009, September 30., 3:54 pm
Is it not debasing for womanhood?.God who created them honestly,would not be happy to see her daughters in such a fashiononsense.It is the real devaluation of oneself all because oy moneyyyyyyyyyyyyyyyyyyyyyy
2009, September 30., 4:45 pm
God created what ? or who ?
Santa gives everyone gifts on one night also.
How can people twist things around so.
I thought these pictures were great. They get you thinking.
Oh ! Thats right.,People don’t like 2 think. That makes more sense 2 me.
People wouldn’t block what others chose 2 enjoy would they ?
2009, September 30., 5:00 pm
To Ken Malloy–
Yes, sex sells and we all know that, but American Apparel is not marketing leg warmers or a “tank thong” to MEN. These are women’s clothing that they are trying to sell to women. I am not a man hater, but i’m not an idiot. Marketing clothing this ways objectifies women in every way possible. Sex is what men want, and playful sexy poses are what men love…but these ads are selling women’s clothing. Not men’s.
2009, September 30., 7:34 pm
So judging from these responses, all these guys will be running straight to American Apparel to buy the legwarmers and thongs? Or did y’all just enjoy the free porn?
@Ken “For those of you who think this degrades woman, grow up, smell the coffee – quit being a man-hater. Sex is what men want and playful sexy poses are what us men love. If a man has never ripped your clothes off and you’ve had extremely great sex, YOU haven’t flirted or enticed good enough”
I am not a man-hater…in fact, I love men. I am married, and I have two boys. I have great sex…all without once referring to a goddamn ad for poses! Sex may be what men want, but if that is ALL they want, then they are damn stupid. Would you want your 16 year old daughter posing for these shots? Or your wife pasted up on a billboard with her crotch and boobs hanging out of the mesh bodysuit?
I am an ex-model and an actress, and I would be embarrassed to have these low-quality shots in my portfolio…
2009, October 1., 5:41 pm
This just proves that trashy worthless porography will sell anything! The clothing is NOT attractive or high quality. The girls are not even good-looking!
2009, October 1., 9:39 pm
Fucking genius ads. basic and sexy as.
2009, October 13., 1:21 pm
This is cheap clothing being sold by a cheap marketing plan….the clothes here aren’t even what looks good, it’s the girls. So basically when you’re buying these cheaply made boring clothes, you’re paying to have media-friendly porn.
2009, October 16., 1:44 pm
How come these guys haven’t been arrested yet? These bastar*ds are clearly guilty for Juvenile Exploitation.
2009, October 18., 8:32 pm
this is really effin trashy.
2009, October 19., 4:55 pm
Very interesting way to advertize. Not direct but doing its work. Although some photos aren’t attractive at all.
2009, October 21., 7:30 pm
Nice!!!
2009, October 24., 3:42 pm
great photos
2009, October 24., 10:47 pm
very good photos,
2009, October 25., 3:22 pm
Disgusting and trashy. The fact that this is marketed towards women makes it more revolting – they’re saying, ‘hey, buy this and pose in lewd positions so you can fulfill your role of being a sexual object’. Men may enjoy the pictures, but I can’t understand any woman who doesn’t see something very off about this advertising.
2009, October 29., 10:40 pm
i don’t care about the clothes, or what it says about women. the fact is these are simply terrible photographs. not being able to understand lighting or composition is not an art form its lack of skill dressed up. i could take better photos than these with one eye stabbed out.
2009, October 31., 3:37 am
I’d like to buy the chick in the 8th picture from the bottom. Oh wait, what are they selling?
2009, November 6., 12:58 am
Hi all wanted to introduce myself!! I look forward to being part of this comunity.
2009, December 11., 3:15 am
Making tons of money by selling sexist images of objectified women
since…
2009, December 13., 5:42 am
Wow. I’ve always seen these in the back of the Stranger, but never really considered how soft core porn they are. This compilation really opens my eyes!
2010, February 3., 10:47 am
I found these to be pretty genius. Such a subtle and insidious ad campaign, full of contradictions and misdirection. The implication of taboo subject matter, playing on social fetishes. Hilarious and brilliant, IMO.
[tlr]
2010, March 1., 2:03 pm
Very nice photography. It is such a shame that I do not get to do this type of work.
2010, June 20., 1:12 am
These pictures look like soft core porn to me and all AAs products are crap…. It’s no wonder why they’re having financial troubles. I hope they go out of business.
2010, June 20., 1:14 am
Also, these girls should have a little more self-respect.
2010, September 6., 2:17 am
Bookmarked.
2010, September 16., 2:29 pm
I am a bisexual woman, trust me, I enjoy seeing beautiful women as much as (if not more than) most guys.
But come on, some of these are disgusting.
None of these ads portray the “female form”, they just show you what kind of girl to not pick up at the bar.
Looks to me like slutty girls with STDs is the main theme here.
If you want that, it’s fine, make porn, not sock ads.
2010, September 27., 11:28 pm
[...] los que querais ver el resto de las 50 imagenes de publicidad, os dejo el ENLACE [...]
2010, October 26., 8:41 am
Soft core porn. Sad sexualization and objectification of young women. In very poor taste. Will NEVER buy their products.
2011, September 18., 10:01 pm
clothes websites…
[...]50 Racy American Apparel Ads – mashKULTURE[...]…
2011, November 20., 3:08 pm
merkkleding online…
[...]50 Racy American Apparel Ads – mashKULTURE[...]…
2012, May 20., 6:46 pm
Complete trash. Resorting to cheapened and desperate sexuality because their clothing isn’t even good enough quality to speak for itself in advertising. Designed to make attention-starved hipsters insist “it’s subversive and subtle!!” so that they can feel clever and accomplished. It’s unoriginal filth.
2012, June 18., 7:14 pm
What a collection of fugly hipster sluts wearing the tackiest clothing outside of Uzbekistan. Perhaps we should look up to people who did more than open their legs at the expense of the tax payers they hate so much. Sasha Grey should lead the campaign to take all the hipsters to Saudi Arabia, since they love the “Arab Spring” so much, and promptly get tortured to death by the Saudi Morality Police for being such horrible, ugly whores. So long Occupy, don’t let the door hit your asses on the way out!
2012, August 2., 8:41 am
[...] head communication strategist Ryan Holiday (the guy behind all those raw, sex-driven, in-your-face print and banner ads that pretty much always have people up in [...]
2012, December 20., 10:30 pm
These ad’s are disgusting and women should be appalled they are being objectified into less than humans
2013, January 23., 10:41 pm
All I can think about is boobs, I can’t even concentrate on the product being sold. It’s so distracting and as a female who I assume is the targeted audience, I don’t understand why they use this marketing plan. Also, the pictures look so grainy and amateurish. Ick, not a fan.
2013, March 29., 8:17 pm
[...] Here, have a look yourself! This entry was posted in Idle Thoughts. Bookmark the permalink. ← Thoughts on a name… [...]
2013, April 8., 7:36 pm
[...] be easy. #Truth’- Because I’m sick of old men talking about my uterus- Because American Apparel ads exist- Because women don’t want to be called feminists, but believe in being treated equally [...]
2013, April 13., 4:31 pm
[...] (liksom Dov Charney, grundare och vd för American Apparel, företaget som slår alla rekord i kvinnoförnedrande, barnporrsinfluerade modebilder) – och hyllas som ett manligt geni. Så du kan räkna med att det är ett testande av [...]
2013, April 15., 9:05 am
American Apparel, well done. You are now boycotted for life by me and my friends. I have better things to do than supporting a company that obviously doesn’t view women as human beings. Yawn.
2013, April 15., 1:20 pm
[...] (liksom Dov Charney, grundare och vd för American Apparel, företaget som slår alla rekord i kvinnoförnedrande, barnporrsinfluerade modebilder) – och hyllas som ett manligt geni. Så du kan räkna med att det är ett testande av [...]