Here we get a look at the Fall/Winter lookbook from Unused. The Japanese brand decided to go with an elderly man to model the new range. Although the concept is nothing new as we’ve seen several brands turn to old folks in an attempt to gain exposure, the lookbook turned out well. No doubt the clothes would not have had nearly as much of an impact were they modeled by a twenty-something year old. If we look at the clothing only, we notice the same stuff we’ve seen time and time again from countless other brands.

More after the jump.

pic and info: hypebeast

Tags: Unused