Freshjive 2010 Spring Part 1

Freshjive have just unveiled the first part of their Spring collection. As you’re probably already aware, this collection marks a new beginning for the label, ridding it of all branding and logos, replacing them with a plain black box. Some might argue that this is just another form of branding, but either way, the change is also present in the direction the brand has taken, as their items are more refined, and tailored. The first delivery consists of plaid jackets, shirts, and shorts, denim, along with hoodies, and crewnecks. Rounding out the collection are accessories such as New Eras, belts, bags, etc… And last but not least, Rick Klotz has come up with some killer graphic t-shirts that make you think, and laugh at the same time. mash rating: 8/10
More after the jump.































pic and info: Freshjive
Comments (3)
This entry was posted on Friday, February 26th, 2010 at 7:50 pm and is filed under fashion.
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2010, February 26., 8:22 pm
I thought the non-branding wouldnt work but its dope and the tees are still on fucking fire!
2010, February 27., 5:20 pm
Fresh…jive?
You’d have to be brave (or homo) to wear the “Gaylife” tee, though.
2010, March 19., 4:01 am
[...] } Following up on part 1, today we get a look at the second drop from Freshjive’s Spring collection. The second round [...]