Alex Varanese: ALT/1977

San Francisco-based Alex Varanese’s new project, ALT/1977 shows us what everyday objects from today would like if advertised back in 1977.
“What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here’s what I’d do after that: grab all the modern technology I could find, take it to the late 70’s, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.”
More after the jump.




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