UNDRCRWN 2011 Spring/Summer Lookbook

UNDRCRWN unveil their Spring/Summer lookbook. Channeling their “World Champions” styling through the lens of Greek mythology and its influence on sports culture, the collection starts by taking on a modern interpretation of Zeus – the chieftain of gods – whose symbol is historically represented as the thunderbolt. Additional imagery like the lightning script and winged foot – are sprinkled throughout the line – to honour “Hermes” God of Flight.
The connection goes as far back as the word ‘athletes’ – which is rooted in ancient Greek history- a term that various sports teams owe their names to. The list includes The Oakland Athletics, The Senators and Titans (to name a few).
For the first time this season, UNDRCRWN introduces their tanks and 3-dimensional foam fingers. Also included this season is the continuation of UNDRCRWN’s “Music Series”- with Tees Inspired by classic songs of the ’80s and ’90s (“Shook Ones” Tee / Mobb Deep / Oakland Athletics Styling) + (“My Fly Green Socks”/ Slick Rick / Featuring a modern Winged Foot design & baseball lettering).
Pick up the collection now through UNDRCRWN’s online shop. mash rating: 7/10
More after the jump.



















pic and info: UNDRCRWN
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