FUCT channels the Great West and quintessential Americana for their SSDD Fall/Winter collection. Shot entirely in Marfa, Texas, the lookbook features some gritty and authentic cowboy types showcasing the rugged and classic goods which includes a range of denim, jean and cowboy shirts, vests, several types of jackets, and more. The images themselves – which were shot by Rick Rodney – are highly cinematic capturing their subjects in typical surroundings, driving a pick up truck, grooming a steed, working on a motorcycle, rolling a cig, and playing some pool.

Take a look at some more images after the jump.

pic and info: FUCT