A few days ago, Johnny Cupcakes released the latest Baker’s Dozen tee. It is limited to 130, each being individually numbered. They are available exclusively at the Los Angeles and Boston shops. mash rating: 6/10

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Last Saturday, as part of the monthly Johnny Cupcakes movie night, Pee Wee’s Big Adventure was shown. As expected, Johnny put together a tee to commemorate the event. If you weren’t able to make it in person, you can now purchase the tee online in both men’s and women’s sizes. mash rating: 4/10

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As we mentioned back in the Spring, Johnny Cupcakes began making the move beyond tees and sweats to cut and sew. The latest release is the new button-up hoody. Basically, a plaid shirt with a hood, it is now available in two colours through the Johnny Cupcakes online shop. They also have women’s sizes available. mash rating: 6/10

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Yesterday, we showed you the video, and today we bring you photos of the celebrations that took place to mark the first anniversary of Johnny Cupcakes Los Angeles. Check out the photos here.

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Already one year has passed since Johnny Cupcakes opened his Los Angeles store. To celebrate, they threw a party. A week prior, the line had already started forming, and by the day of the event, the entire block was one long, continuous line. In the video above check out the line and Johnny’s entrance on a tricycle, wearing a helmet and glasses, and pulling a cupcake balloon…

One of the reasons for Johnny Cupcakes’ success is that creating a personal relationship with their customers has always been at the forefront of what they do. Whether it be holding special events at the stores, and Johnny personally helping out and meeting the customers, or having the monthly movie nights, the lectures, the Facebook, Twitter pages, etc… all of it is in place to facilitate a personal connection with the brand. The latest addition is the new Cupcake Chronicles, which is a monthly mini-publication. It will feature updates, games, puzzles, recipes, trivia, product news, contests, event listings,and more. It’se free so long as you hit up a JC store. For all you online customers, each order will come with a complimentary issue.

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Johnny Cupcakes have just revealed a look at three new tees exclusively available at their retail locations. The Gator tee is this month’s Baker’s Dozen tee. It’s limited to only 130, and each is individually numbered. The other two is the Anchor tee. One of which is available only at the LA location, the other at the Boston location. mash rating: 5/10

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In June it was TMNT, and for this month’s movie night, Johnny Cupcakes will be presenting the Goonies. Of course, there will be a matching tee that will be available at the theatre the night of the movie. Hopefully next week, the remaining tees will be up on the online shop. mash rating: 9/10

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We’ve grown accustomed to seeing bright, bold and playful graphics from Johnny Cupcakes. However, the new Linked tee is far more subtle than the typical JC item. It features a colour-on-colour JC logo on the left chest. Get it in black and white through their online shop. mash rating: 6/10

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Started just a couple of days ago on eBay, the Johnny Cupcakes Vault offer vintage JC pieces, and other goodies from past seasons that you won’t find elsewhere. All bids start at 99 cents, so if no one else bids on a particular item, you could snag a tee for under a dollar. They do ship internationally, so all you outside of the States can order too.

pic and info: Johnny Cupcakes