Nudie Jeans brings you the Wear & Tear competition. The rules are the following: wear a pair of new dry Nudie jeans everyday until March 1st 2010. Sign up through their website at nudiejeans.com/wearandtear starting July 1st and upload photos showing the gradual wear of the jeans. Nudie will choose a winner from each participating country and give them €500 worth of Nudie products. (If only they’d bring back the Baggy Bjorn I would be in there.)

Check out a video about the competition here.

pic and info: Nudie Jeans

Just recently, Nudie updated their website with the full Spring/Summer collection. The Swedish brand offers a very wide selection of high quality denim, and selvage denim in a variety of cuts and washes. They also have tees, accessories and more, all of which can be purchased directly through their website. Check out the new collection here.

pic and info: Nudie Jeans

Proprietor of the highest quality selvage denim, Nudie Jeans have recently launched their online shop, which should come as good news to fans of the brand, and to those who aren’t near any retailers. The shop not only offers a huge selection of their famous denim, but also stocks knits, jackets, shirts, underwear, bags, accessories, and more…

pic and info: Nudie Jeans