The good people over at Reason just released their latest New Era yesterday. The front features their familiar ‘Go Love Your Own City’ slogan. The inside features a satin lining, and the underbrim was made using reptile skin. Get it in black and grey through Reason’s website. mash rating: 6/10

More after the jump.

The good folks over at Reason have released their Spring/Summer collection. They offer a good selection of plaid shirts including short sleeves as well as long and short-sleeved tees, crewnecks, and more. All items are now available through Reason’s website.

More after the jump.

As the Yankees open the doors to their new stadium this season, Reason takes a look back at the stadium that housed many a memory and celebrated events. They pay homage to the old Yankee Stadium with their new Opening Day tee. Get it in four different colours now through Reason’s online shop.

pic and info: Reason

After getting several requests over the years, Reason have decided to release another flask. It’s made from stainless steel, fits 20 fluid ounces, and has the words ‘Hang Over’ engraved along the front. It’s now available for $20 through their online shop.

pic and info: Reason

Reason will be dropping their latest fitteds this Saturday. The NY Kings fitted was produced by Estate LA, and comes in two colourways. They are limited to only 25 per colour and will be available at their shop, the Cooper Square Outpost.

More after the jump.

Yesterday, the folks over at Reason updated their blog with a preview of their Spring collection. They give us a look at some tees, shorts, shirts, and more…

Check it all out after the jump.

Here we have some of the items that did not make the final cut for Reason’s Holiday collection. Those looking to get a super rare sample knit sweater and technical jacket should head over now to their online shop.

Check out the jacket after the jump.